Social Media

Think Before You Join: Determining Which Social Media Platforms Will Work for You

We have a lot of new clients that come to us and say, “I read that Pinterest is the latest craze, let’s build a profile there,” or “Our competitors are on Twitter, so we need to be there too”. There are a million things you can read about or see your competitors doing, that might not necessarily be the best fit for you and your businesses. Below, we’ve created a series of questions to consider before you jump into a new social media network.

Why do you want to use it? Are you only joining this platform because your competitors are on it? Is it because you read an article about it, and decided you should join? You saw some crazy statistics about how millions of users are using it regularly, and you feel like you should be there too?…

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