Online Branding

4 Tips for Writing A Guest Blog

If you’ve given any thought to your online branding, you’ve probably heard the term “content marketing”. Content marketing is a strategy to help build your platform by offering your expertise and business know-how to attract new customers. The goal is not to produce content touting how amazing your services and products are, but to establish yourself as a valuable resource in your industry.

Guest blogging is an effective tool to incorporate into your content marketing program. Below are a few beginner tips to get started guest blogging. 

  • Be a Resource. Quote new statistics pertaining to your industry, forecast new trends, highlight other products and services that might be useful to your customers. If you’re offering useful information to your readers, they’ll look forward to hearing from you. 

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Think Before You Join: Determining Which Social Media Platforms Will Work for You

We have a lot of new clients that come to us and say, “I read that Pinterest is the latest craze, let’s build a profile there,” or “Our competitors are on Twitter, so we need to be there too”. There are a million things you can read about or see your competitors doing, that might not necessarily be the best fit for you and your businesses. Below, we’ve created a series of questions to consider before you jump into a new social media network.

Why do you want to use it? Are you only joining this platform because your competitors are on it? Is it because you read an article about it, and decided you should join? You saw some crazy statistics about how millions of users are using it regularly, and you feel like you should be there too?…

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