If you’ve given any thought to your online branding, you’ve probably heard the term “content marketing”. Content marketing is a strategy to help build your platform by offering your expertise and business know-how to attract new customers. The goal is not to produce content touting how amazing your services and products are, but to establish yourself as a valuable resource in your industry.
Guest blogging is an effective tool to incorporate into your content marketing program. Below are a few beginner tips to get started guest blogging.
- Be a Resource. Quote new statistics pertaining to your industry, forecast new trends, highlight other products and services that might be useful to your customers. If you’re offering useful information to your readers, they’ll look forward to hearing from you.